“When income itself starts to fall in an organization or organizations, one then uses this datum—Promote first and ask questions afterwards. Always use sure-fire-type promotion, broad and huge, an old action in a bigger, new dress; never use risky, untried ideas. Now, with that getting done (and making sure it is being done by inspecting its progress day by day personally or doing it yourself), start getting lines and personnel straight. ...
“Promoted business always has a delay. It takes six weeks to get the first response to a magazine or a barrage of letters. It may take five months to flood the place with money.
“You can never promote too early. You often promote almost too late.”
