How to Keep Job Seekers Engaged


8 practices that turn off today's job candidates

Prolong the Process


Many HR professionals and hiring managers say the time to fill positions had increased since the onset of the pandemic. Makes sense, too. With fewer candidates, you might be tempted to hold out, hoping someone a little better comes along.


But that turns off job candidates. If weeks – or even months – pass between the time you have contact with candidates, they will likely think twice about your organization and the role they were initially interested in.


Future employees might see the delayed reaction as a sign they won’t get support and feedback in any role from the potential employer.

Better: Stay in touch at least weekly until you or the candidate decide it’s not a right fit.


Unclear Description, Expectations


Candidates need to understand you just as much as you understand them before accepting a job. So many candidates will walk away when they don’t have a clear picture of the job and how they fit into it.


That happens when hiring managers and HR pros don’t pull together a current job description, plus duties and expectations. Instead, they pull up and post something that was created before COVID. Yet, the role has changed dramatically.


For instance, you might have a position described as marketing, but in reality, duties span across sales, social media and PR. If you don’t make the multi-faceted role obvious in your job posting, you might miss out on great candidates. And when candidates who aren’t the right fit start the interview process, they’ll see the discrepancies and self-eliminate.


Too Many Tests


Job candidates for almost any position expect some sort of test. But too many tests is a huge turnoff.


If you ask candidates to spend hours in front of a screen, testing job skills, soft skills and personality traits, they’ll resent it. They might start to feel like they’re applying for a job with a computer, not a company filled with people.

That’s no way to start a relationship.


Even if you still require several tests for a role, try to spread them out over the hiring journey. That way, neither you nor candidates get overwhelmed with testing – and analyzing results. Only the people who move forward in the hiring process will take all the tests that are spread out.


Lacks Professionalism


We’re all busy, but it’s no excuse to let anything slip through the cracks when taking candidates through your hiring process.


Job candidates are doing their best to impress you, and if your organization does any less, they won’t continue the journey.


The biggest issues often comes with hiring managers. They often aren’t as schooled in the hiring process, and don’t know the details that need attention as well as HR and talent acquisition pros know. So help them.


You’ll likely be able to keep job candidates engaged with a regular cadence of communication. To keep hiring managers engaged, too, loop them in on all communication. Then take steps to ensure they’re on time for meetings, look and act professionally, and show interest in each candidate. You might even equip them with questions to ask.


A Negative Image


A few things can turn off job candidates before they decide to apply to your job postings, making it even more difficult to fill roles.


For one, applicants may pull back if your job posting comes up over and over. To them, that’s an indication you have turnover issues and an existing issue with filling roles. Who wants to apply to a place where people don’t want to work?!


Social media and job sites can make the bad situation worse. Potential employees look at your reviews on sites such as Glassdoor and Reddit. If former or current employees leave negative reviews, job candidates will lose interest.


Read more!



Information provided by: HR Morning

Many HR professionals struggle to find ideal job candidates these days. So when you find them, the last thing you want to do is turn them off.


Instead, HR pros want to keep job candidates engaged and interested in your organization, the role and a future with you.


With more jobs and fewer people – and even fewer qualified people – to fill roles, HR pros must keep candidates enthralled with the hiring process.


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