Hey there,

I know how nerdy this sounds, but for me, one of the great joys in life is seeing an article I’ve written earn the #1 spot on Google. (I’ll use this example because Nutshell appears twice above our SEO arch-rivals at HubSpot, and man, it just doesn’t get any sweeter than that.)

Bragging rights aside, ranking for relevant phrases around your brand and product offerings is enormously valuable because it attracts potential customers to your website on a perpetual basis, which lowers your overall cost of acquisition. It’s free real estate .

Having done this sort of thing for a long, long time, I know that winning the Google-ranking game comes down to two questions:

  1. Is the thing you published genuinely more helpful than everything else that already exists on the topic?
  2. Does Google believe that your website is a credible source of information?

Getting to “yes” on those two questions takes some focused effort—but you’re not afraid of a little hard work, are you?

Recently, our resident SEO expert Jack Virag published what is honestly the best guide to SEO content writing that I’ve ever seen . If you want to understand the primary factors that Google uses to determine ranking, how to write to those factors without sounding like a robot, and what to do after publishing to put the odds in your favor, you absolutely need to read it —especially if your competitors are consistently showing up on the first page of Google, and you’re floating around where the sun don’t shine .

(Of course, getting folks in the door is only half the battle. If your website is generating more panic attacks than sales leads, you should read this article too. )

Well, I’d better get back to work. Please reply to this email with one search phrase that you’d like to rank #1 for on Google, and I’ll give you a free idea on how to make that happen.

Until next time,
Ben Goldstein
Editor in Chief, Sell to Win