As the COVID-19 crisis continues to unfold, I wanted to take this opportunity to extend my hope that you, your family and your team are safe. We are living through one of those defining periods of our lives, once again, when Redding is showing support in so many ways. I am proud to call you my friends, neighbors and partners, and want to thank all essential and frontline workers for their bravery and effort during this time.
I also want to affirm the commitment of the Redding CVB to our community. For over 40 years the Redding CVB has been supporting local business by inviting people from outside the area to be additional clientele with money to spend. Tourism will be even more crucial than ever to local business as our community recovers. The question is what are we doing to prepare for post COVID-19 to help businesses come back from hibernation?
The Redding Chamber is doing what they can to guide businesses to keep them alive, and the Redding CVB is working on a plan to encourage visitation from people with jobs who have lockdown fatigue and want to travel once it is safe for our community to let them come. I firmly believe you can’t find a better team with heart and the capability to help bring business in from the outside. The CVB team is working on showing Redding’s best side with virtual tours, creating itineraries with different places to explore, and crafting special package deals that make Redding the place to choose for a safe, friendly trip.
Laurie Baker
CEO
, Redding Visitors Bureau