Video is Hot!
Why video is so powerful?
Ecommerce store owners are always looking for ways to improve the customer experience. With the customer not being able to touch and feel the product, businesses are getting more creative. First, there was a product listing with detailed specs of the product. Then images quickly became an improvement. Now, there's video.
There's a saying that a picture is worth a thousand words, but what is a video worth?
While a bunch of images from different angles are helpful, a video can give perspective. Video provides a deeper understanding of a product's real world application, as customers can actually view someone using the product.............
Excerpt from John Murphy's article in Entrepreneur Magazine May 8th 2021