Home Buyers Prefer the Human Touch
Since Marine Bank opened its doors in 1997, we've witnessed digital technology alter industries and lifestyles in ways we could have never imagined. Iconic retailer Sears is closing store after store while online shopping now accounts for one-tenth of all U.S. retail business. News is consumed via social media rather than printed newspapers. And remember when we used our telephones to actually call one another?
In contrast, the home-buying experience remains basically unchanged. Sure buyers search for houses online and they may apply for mortgages online, but the human touch continues to be a driver of mortgage borrower satisfaction. According to a Home Lending Experience Study released by PwC, formerly PricewaterhouseCoopers, in April 2019, the more human interaction a borrower has during their home buying experience, the greater their satisfaction. Our banking professionals know this to be true. In fact, more than 99% of our customers who responded to our service survey said they would recommend Marine Bank to others.