Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering by Malcolm Gladwell. Twenty-five years ago, Gladwell burst upon the bookselling scene with The Tipping Point, which examined the science behind viral trends in business, marketing, and human behavior and that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. In his thought-provoking new book, he revisits the subject equipped with a new lens and with the aim of explaining the dark side of contagious phenomena.
As with previous books, Gladwell uses stories and social science to illustrate and elucidate. He introduces readers to the world's most successful bank robbers, offers an alternate history of two of the biggest epidemics of our day (COVID and the opioid crisis), posits why Ivy League schools care so much about sports, and explains the Magic Third and what it means for racial harmony. His anecdotes and research are interesting and compelling, as is to be expected, but his message is more cautionary now. Two decades ago, fashion trends and consumer products were popular subjects with which to illustrate tipping points. In today's more polarized and anxious America, Gladwell finds examples that touch on more serious and often more troubling themes.
Writing in The New York Times, Emma Goldman opined, "In Revenge of the Tipping Point, splashy theories abound, as they do in Gladwell's podcast, Revisionist History... He turns the conceit [of The Tipping Point] on its head, examining the forces that drive negative epidemics, which to him felt more attuned to our present moment."
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