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Dear McIntosh Partner,
We plan to promote our MC451 Dual Mono Amplifier and its Hybrid Drive technology across McIntosh’s channels over the next few weeks, and have created content for you to leverage across your channels as well.
A Simple Answer
If a customer asks you to explain what Hybrid Drive is, you can simply answer with the following:
"Hybrid Drive is a McIntosh technology that answers a question the world's most discerning music listeners have been asking for over 50 years: How can I enjoy the rich sound of vacuum tubes and the power of solid state circuits in a single, easy to use, and best-of-class product?"
Hi-Res Photos
As we shared when the MC451 was launched in December 2022, there is a full suite of MC451 hi-res photos available on our Dealer Dashboard in the Marketing > High Resolution Images > Products > Amplifiers > MC451 directory.
Press Release
The MC451 press release is available to you on our Dealer Dashboard in the Marketing > Press Releases directory.
Videos
We produced a video introducing and describing Hybrid Drive technology. It is located on our YouTube channel from which you can click on the share button under the video to get the embed code to place the video on your website. Or for non-online uses such as playing it in your showroom, you can download the hi-res version from our Dealer Dashboard in the Marketing > Videos directory.
MC451 Hybrid Drive Animation
We created a custom animation for our Hybrid Drive webpage that explains how the technology works in the MC451. This animation is now available to you as a small (4MB) .mp4 file. You can download it from our Dealer Dashboard in the Marketing > Videos directory.
Recommended Social Media Posts
Click here to download a document containing recommended social media posts that you can make about Hybrid Drive and MC451.
Unique Selling Points
We have identified three unique selling points (USPs) for Hybrid Drive:
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