Bryson Broadcasting International Newsletter

Raising Radio and TV Revenues Worldwide! 
15 June, 2021


"I Can't Find Anyone Who Wants to Work!"
Recruiting in today's world
The number one problem businesses tell me they have today is finding people who want to work. The additional Federal unemployment dollars have made it more profitable for people to stay at home than to work. Unfortunately, this means that businesses have had to change their hours of operation, days open, etc. because they don't have enough staff.

But this is ending! In some states, like Oklahoma and Texas, the Federal subsidy ends June 26. Already, driving down any street shows business after business with "now hiring" signs prominently displayed. By July 1, all are hoping that people will be looking for jobs.

Which brings us to the subject of this newsletter: using radio for recruitment advertising. In years past, recruitment ads made up a large part of newspaper revenue. Not so today. Recruitment ads have migrated to the Internet. Sites like Indeed, Zip Recruiter, Linked In and even Facebook take a good share of recruitment revenue.

Radio is a perfect recruiting tool. My experience has been that the person looking for the job is not always the person who hears the ad. Someone they know hears it and tells them. Word of mouth at its best. In fact, I've hired people who told me that this was the pathway they took.

How do we go about selling recruiting ads? Today, there are several areas to consider. Area #1 is any current client you have. Chances are, they are looking for people. Ask them. Bring them a plan. They already know and trust you but they may never have thought about using your stations for recruiting.

Area #2 is ANYWHERE you see a "now hiring" sign displayed. Stop and make an appointment to talk with them about how we can help.

Area #3 is the HR department of larger stores. HR directors have a separate set of funds to use for hiring. This person is usually NOT the marketing manager you have dealt with in the past. The time is now to identify the HR person, make an appointment and find out what types of openings they have. It's helpful to make the connection BEFORE they need to hire. The key is to make it simple for them. HR directors, especially those who work for companies that have plants, deal with a constant turnover in employees. When they have an opening, they need to be able to email or call us and place the order. Having arrangements made beforehand makes it simple. Many stations work out a pre-determined schedule that is simply plugged in when needed. Ad copy will vary based on the specific job opening.

We know there is a 60,000 person shortage of truck drivers. Who in your area employs truck drivers? Chances are they need some now! And, how about truck driving schools? Even schools out of your area may want to entice students.

Now is the perfect time for radio to shine in helping our clients to staff up, to prepare for revenue recovery. Recruitment opens a new area of revenue for us. They win: we win: the country wins!

The Client's Corner
2021 brings new ways for Bryson Broadcasting International to serve our clients. Virtual sales training and sales meetings are available for your stations! We will customize the materials to meet your individual needs. Once a month, these sessions will be done live with your staff. The Zoom meeting platform allows for interaction and discussion as we teach the materials. It's more important than ever for our sales staffs to have great skills. Good skills are no longer good enough. We can raise the skill set of your staff. Meet the challenge of 2021 with A+ players.
To discuss how we may benefit your revenue department, give us a call at 918.810.3068 or email at pat@patbryson.com. Make 2021 a banner year!
Words to Live By ....

"Human Resources isn’t a thing we do. It’s the thing that runs our business.”
Steve Wynn

Our New Book is Here: Add this to your library
What people are saying about this new book:
“Read it! Loved it! We are taking the entire sales staff at our radio stations through a chapter by chapter study starting in January."

Mark Hill
Small business owner at Scrips 911
Ozark, MO
Fun and games in Durant, Oklahoma
Roger and elephant
Making friends with large animals at the Idea Bank Convention
Karen Moses
Karen Moses and daughter at Idea Bank Convention
We want to help your staff increase revenue!

We at Bryson Broadcasting International are available to help your sales staff achieve its next level of expertise. We customize our programs to meet your needs. As needed, we make use of interpreters and produce sales materials in your language. Our training options include on line sessions done live for your staff.

If you would like to discuss your sales training needs, we may be reached at Pat@patbryson.com,

or call us at 918.810.3068. 

For more information about BBI, click here.

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