Bryson Broadcasting International Newsletter
Raising Radio and TV Revenues Worldwide!

15 July, 2019

 

Greetings from BBI!

Today's competitive broadcasting environment means that we all must be better, we all must work smarter. Bryson Broadcasting International (BBI) is committed to helping broadcast organizations worldwide to raise their level of expertise in sales and management.

Our newsletters give you information about sales and marketing that you may use to increase your revenue. We hope that you may find them to be of great benefit to your sales success. Happy selling!
In This Issue
I Have Some Honest Serving Men
The Client's Corner
Words To Live By...
We Want To Help Your Staff Increase Revenue.
I Have Some Honest Serving Men...
In today's environment, this saying might be "I have some honest serving people."  I've never been hung up about gender words, but what comes next in the saying is the focus of this newsletter. The saying continued with, "They are Who, What, When, Where, Why."  I learned this in journalism class many moons ago.  
 
Recently I did a training that focused on having a two-minute conversation with a partner by asking questions about an object the partner had in his hand. The object was to ask questions for two minutes WITHOUT asking a "Yes-No" question. In other words, you had to ask only open-ended questions. It's harder to do than you might think!
 
The secret to asking open-ended questions is to begin with "Who, What, When, Where, Why". These are the journalists's secret to getting good information. Good information is the secret to creating on-target campaigns that will serve both our clients and us.  
 
The Phase Two needs analysis meeting is usually where the information flow begins. Information flow should continue whenever we are talking to our clients. I call it "going into vacuum cleaner mode". We should always be sucking up information and storing it for future use.  
 
Selling today is not about what we TELL people: It is about what we ASK people. Become acquainted with our honest serving men/women. You will be rewarded with higher revenue and happier clients.  



 The Client's Corner  
 
Terry Farrugia, VIBE FM Malta
 Tw o months ago, the radio world lost a great broadcaster. You may remember from several months ago, that the broadcast community in Malta had organized to raise money for Terry Farrugia's cancer treatment. Radio people from all over Europe and the world responded by donating to Terry Time. Despite three years of treatment, Terry left us in May.
He was one of my valued clients. I was also proud to call him my friend. He had a vision for VIBE FM and he worked daily to make that vision a reality. I know his staff will carry on his tradition of excellence in broadcasting. Thank you, Terry for all you have given to the radio world.
 Words to Live By......
  
 
 "Carve your name on hearts, not tombstones. A legacy is etched into the minds of others and the stories they share about you."  
                                                     Shannon Adler    

                                                   
                                                                     

We want to help your staff increase revenue! We at Bryson Broadcasting International are available to help your sales staff achieve its next level of expertise.  We customize our programs to meet your needs.  As needed, we make use of interpreters and produce sales materials in your language. If you would like to discuss your sales training needs, we may be reached at Pat@patbryson.com, or call us at 918.747.8774.

 
For more information about BBI, click here.
┬ęCopyright 2019 Bryson Broadcasting International
A little about me.....
Pat a8704 ch
 
Pat Bryson has worked in the radio industry for over 30 years. During that time, she was one of the highest billing sales people in the radio industry in her market. She was promoted to General Sales Manager, managing and training both experienced and inexperienced sales people . Her career advanced to General Manager, where Pat  created a culture of over achievement for her stations.
  
Through Bryson Broadcasting International, Pat now helps her clients to create that same culture of over achievement in their stations.
 
Pat is one of Radio Ink's Most Influential Women in Radio for 2018 and 2019. 
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