Strong and effective vaccine recommendations from trusted clinicians are critical to promoting immunization uptake and building confidence. Many factors contribute to lack of vaccine confidence, including the spread of false or misleading information online, historical mistrust in the medical community, concerns about safety, etc. Facilitating effective conversations with patients will help you understand and address the root of their concerns, build trust, and increase immunization rates.
Here are some important tips to consider when having vaccine conversations with your patients:
ANNOUNCE that vaccination is recommended. Save time by making a strong recommendation that clearly communicates the need to get immunized. The majority of your patients will accept a vaccine recommendation from a trusted clinician. Once the patient has agreed to get vaccinated, provide them with very clear directions.
INQUIRE If the patient expresses any hesitation, inquire to understand the root of their concerns.
MIRROR back what you heard back to your patient saying. This step is important to make sure the patient feels heard and that their concerns are validated
SECURE trust to build confidence. The patient may not agree to get vaccinated during the first conversation. The goal for your conversation should be to focus on building trust and planting a seed.
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