Vaccination is a crucial tool for controlling COVID-19, which has caused disproportionately high morbidity and mortality among Black and Latino persons in the US. Vaccination rates among adults in these racial and ethnic groups initially trailed those of Asian and White adults, and uptake in Black adults continues to lag. Possible causes of this gap include worse access, skepticism about vaccine effectiveness or safety, and mistrust.
Primary care physicians (PCPs) may potentially play a key role in enhancing COVID-19 vaccination rates, especially for Black and Latino older adults with vaccine hesitancy, because PCPs are trusted sources of information. However, scant evidence exists about the effectiveness of outreach by PCPs to promote COVID-19 vaccination in these high-risk groups.
Researchers conducted a randomized clinical trial of PCP outreach for COVID-19 vaccination among Black and Latino older adults in a socioeconomically diverse population. This study’s objectives were to evaluate the effects of PCP outreach using electronic secure messages and mailings on COVID-19 vaccination among Black and Latino persons aged 65 years and older and to compare the effects of culturally tailored and standard PCP messages.
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