Welcome to the first issue of The Finishing Touch newsletter! 
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Trick or Treat Mainstreet 2013 was a Huge Success!

The Finishing Touch hosted our annual slightly scary haunted house. If success is measured by the number of kids who said, "Can I go through again?" then it was definitely a hit!

Our aim was to please the younger kids, but parents had a good time too! It was an afternoon of great costumes, excitement, and smiling faces. 

More than 1,000 children (plus parents) came through these doors in just 2 1/2 hours-how is that possible? 

It's a lot of work to transform a retail store into a haunted house (it took three days to set up), but it was well worth the effort.
Job opportunity:

We are looking for a new flooring expert at The Finishing Touch. 
The right candidate is willing to learn everything there is to know about the many flooring options that are available, be comfortable working in a leadership role, and be committed to always being honest and straightforward when working with our customers. 
Please bring your resume and cover letter into the store if you are interested. 
How to clean Silhouette shades
Our staff has a tradition of training each other during the staff meetings. 
We have a lot of products in the store, and we want to know as much as possible so we can help you when you are trying to decide what to buy. 
Each week, when questions or problems come up, one of us will do a little research to find out the answer and share what we learned with everyone else.  

Here is what Emily came up with this week....

How to clean Silhouette Nantucket Shades
November 1, 2013                                                                                               Issue #1


A few years ago, I was in the audience at a paint convention listening to a vendor talk about all the reasons his new paint product was superior.  After fielding a few questions about color and basic uses, the vendor pointed to my upraised hand, and I asked, "Could you explain more about how the chemistry of this new product affects the performance and makes it superior to your competitors?"    


He paused, and then said, "You must be the one from Los Alamos, the one who asks difficult questions."


His reaction is not unusual.  I have a reputation with my vendors of asking "weird" questions, questions they have never before been asked---what controls were established when testing the energy efficiency of shades, what is the chemical composition of paint, or why does a particular carpet pad work over radiant heat flooring?  I need to know because my customers want to know.  


So, if I don't know the answer I research it or call the vendor with another weird question.


I appreciate living and working in a scientific community where purchasing decisions are based on research, fact, and practical application.  Los Alamos is indeed a different kind of community, where people have high expectations and are particularly insistent on knowing exactly what they are purchasing.  The questions they ask are challenging and interesting.  It keeps us on our toes, makes us better at what we do, and has made the last 34 years at The Finishing Touch a lot more fun!


This need to know approach led to a product improvement several years ago.  An engineer who purchased some skylight shades from us had an idea on how to improve the operating mechanism of those shades.  We passed it along to the vendor who incorporated it in their next design change.


At The Finishing Touch we value the reputation we've developed with our vendors and customers over these last 34 years.  In fact, it's become a challenge to try to get the answers before the questions are asked.


This newsletter is a way to keep in touch.  We will provide ideas and updates about our products and services.  I invite you to ask questions about products, interior design, and home improvement projects.  We will answer.  


We're here to help.


Call 662-3388, email me at design@thefinishingtouch-nm.com, or reply to this email.


Cheryl Sowder, 
Owner, The Finishing Touch

Bring this coupon the next time you make a purchase and you will save 10%.
Offer Expires 12/30/2013. This coupon is not to be used with any other offer.
The Finishing Touch | design@thefinishingtouch-nm.com | http://tftlosalamos.com