How to manage media relations
in a digital world in 2016
By Jo Ann Johnston
Welcome to 2016. Here are five things to consider when managing your media relations programs this year.
The press release is dead. Or is it?
Before we put the press release to pasture, let's revisit the undeniable virtues of the staple in the public relations tool box:
A news release legitimizes the source on company letterhead, with contact information leading straight to the media contact.
Just the facts, Jack.
If you wrote it, you own it. Company facts, stats and quotes are right if they come from the source: the PR, compliance and legal departments.
Distribution made easy.
The old fashioned news release goes up on the wire and company website for all to see. Just don't send it and forget it, your work has only just begun.
Create constant content.
The news - company hires, milestones and recognition - can start with you, but it doesn't end there.