Member newsletter of IABC India | September 2017
Your Monthly News & Updates

Welcome to the latest edition of our monthly member newsletter. 

We would like to begin by thanking all those who joined us at the first IABC India Conclave held last month in presence of Sharon Hunter, IABC Global Chair , and helped us make it a memorable event. In this edition, we have for you an overview of the Conclave with a brief summary of the topics we covered, and the debates and discussions we had with the experts and industry leaders, who shared their valuable insights and perspectives.

As with every issue, we have included a member-only access link to the latest issue of Communication World magazine as part of your membership benefits.

We encourage you to share your profile as well as your works to be featured in the Member Spotlight section in the forthcoming issues of this newsletter.

Please encourage your friends and industry colleagues to join IABC  or  reinstate  your membership if it's due for renewal. Feel free to share this newsletter, contribute to it, and help us expand the IABC network in the country.

IABC India Board Members

Missed reading the last issue? Access past issue of this newsletter:  Vol 1; Issue 5 - 2017
About the Event: IABC India Conclave 2017
IABC India Conclave 2017 , held on 21 August 2017, at The Palms, Gurgaon, was attended by a closed group of communications professionals. The Conclave had a great line-up of speakers and presenters from across India who spoke on an array of topics relevant to communicators. Below is a quick round-up.
Event Round-up: Agenda, Topics & Speakers

IABC India Conclave 2017 was inaugurated with a welcome speech by Subhamoy Das, President of IABC's India Chapter with the commitment of setting the standard of excellence for
professional communicators by improving organizational effectiveness through strategic communication and professional development, while creating invaluable business connections and lifelong friendships, and what it means to be part of the world’s largest global network of communicators. View tweet.

In her maiden visit to India, Sharon Hunter, Global Chair, International Executive Board, IABC, was the guest of honor in IABC India Conclave 2017. In her keynote address, she spoke about the role of new trends and technologies, such as artificial intelligence and robotics in communications, the challenges professionals across industries are facing, and the future of communications profession. View tweet.

In every organization, communication campaigns generate a lot of data from which we try to figure out the effectiveness of our methodologies. Aseem Sood, CEO, IRMPL, showed us how to effectively sift through huge data, and pick up the ones which really mean something to our business. He rightly explained why faster data is not better data, and we should look for quality in data, rather than quantity. View tweet.

Dr (Col) Rajeev Kumar, ABC moderated a panel discussion on 'Ethics in Communication' in which Ajay Arora, Channel PR Lead, Dell EMC, APJ, Ishteyaque Amjad, VP, PR & Communications, Coca Cola India & SW Asia, Shubho Sengupta, well-known Digital Brand Strategist, and Zeenat Khan, VP, Corporate Communications, discussed the growing menace of fake news and how they have managed to handle negative publicity of their brand with real-life examples, and tips on crisis communication. View tweet.

Radhika Aggarwal, Co-founder and CBO,, and Amith Prabhu, Founder, Reputation Today, engaged in a conversation on preserving corporate reputation in today's digitally advanced world. Radhika explained how companies need to be proactive to manage any uproar on digital media involving the brand. She also shared her story of building a billion dollar ecommerce start-up. View tweet.

Saima Sharif, Director, Professional Development, IABC APAC, concluded the event with a vote of thanks to everyone involved in the event - from the members to the speakers and attendees.
Like this Group Photo? View and share this Tweet .
FUSION 2017, Singapore: Leadership Institute
Ashwani Singla, Vice President, IABC India, delivered a Rapido session in the Leadership Institute at Fusion 2017 held in Singapore from 23-25 August 2017. He spoke about how IABC India is mapping new a growth plan for itself for the current year and highlighted the recent activities and initiatives undertaken by the India Chapter. He also delivered a talk on "Science-based Reputation Management", where he explained how his firm plays an advisory role for its clients based on analytics and the 'science of reputation.'
Communication World: September Issue
In this issue of Communication World (CW), learn how cross-training can help communication professionals learn new skills, and keep up with the evolving business trends and sustain lifelong learning.

What's new?
We are on Facebook: In our efforts to expand IABC India's reach, we have launched our Facebook page.

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