IBDEA Happenings
December 2022
IBDEA Headquarters
14070 Proton Road, Suite 100
Dallas, TX 75244
Phone: 972.233.9107 x 216
Toll-Free: 877.40.IBDEA (42332)
CJ Marchain, Account Executive
Phone: 972.233.9107 x 216
Cell: 214.597.9507

Lenette Egan, Executive Director
Cell: 406.459.8132
Notes from IBDEA Headquarters

How can it already be December? It seems like yesterday we were counting (1-2-3-4-5-6-7-8) in Orlando, and now we are less than three months to our 2023 Conference in New Orleans.

Speaking of the 2023 Conference, join us February 23-27 at the Hilton New Orleans Riverside. Our Conference planning team has been busy with last-minute details. If you are planning on being there, book your hotel room ASAP!

A few housekeeping reminders. If you still need to pay your 2023 membership dues, please do so by December 31, 2022. If you need help paying your membership dues, please email info@ibdea.org.

IBDEA Headquarters will be closed for the holidays as follows, and we appreciate your patience during this time:
  • December 22 - December 26
  • December 29 - January 2

Also, registration is open for the 2023 IBDEAU schools. Carbonation 101 and Draught Beverage Dispense have limited attendance, allowing for ample hands-on training with industry leaders.

We wish you all a wonderful holiday season. See you in 2023!

Connect * Network * Succeed

Lenette Egan and CJ Marchain
Conference 2023
Visit the official IBDEA Conference page for up-to-date conference-related information and to register for the conference, product fair, and activities.
IBDEA Hotel Group Rate is
$219/night + tax,
and ends on January 29, 2023,
or when the block is full.
Word of Mouth to Words on a Screen
By Max Spread, Scholle IPN, max.spread@scholleipn.com

Many face-to-face customer service contacts take place via an app or online. These mobile or online interactions are becoming more commonplace daily, from conference calls to Zoom; checking in to a hotel for a digital key; ordering your favorite caffeinated beverage, or even a quick bite to eat. Face-to-face interactions have been limited for several reasons. Starting in early 2020, some brands and companies migrated customer support to a digital format. With those changes going from face-to-face to “finger to the smartphone,” how do we (as consumers, business owners, or customers) provide feedback when that transaction is finished?

As we’re presented with more digital interactions in our daily lives, how do we provide a thank you when a process is smooth? Or, on the other side of the coin, how do we interact with that organization when the process doesn’t go well?  We continue to migrate to digital connections, which somehow feel that we are moving from word of mouth to words on a screen.

As a frequent traveler, I consult reviews on platforms like Google reviews, Yelp, or even some social media platforms to find a good local restaurant to entertain customers, friends, and colleagues. As with a review about a restaurant, reviews on a retail company or potential supplier partner can carry influence when preparing to make a purchasing decision.

With any online format, reviews should be approached with care. It’s helpful to consider a company's entire ranking or rating and find the average of the few or hundreds of reviews. In many instances, reviews help identify a good place for a dinner meeting; however, some can be unnecessarily negative. I try to provide feedback as often as possible, respond to a survey after making a phone call, and leave a Google review or Yelp rating after a meal.

How do we weigh the positive or negative reviews? How important are they in your common interactions?  Are there instances when you have decided to do business with a company based on online reviews? Is there an instance when you have decided not to do business with a company based on online reviews? For some small businesses, online reviews could bolster their business and provide a potential patron or customer the nudge they need to make that purchase. How do you handle vocalizing constructive criticism in online reviews?
We want to know!
Do you review products and services online?
ALWAYS positive/negative 🫤
It depends on my mood 🤔
New Member
Regular Member

Member News
Carbonics, Inc. announces, with sincere appreciation for their strength and dedication that contributes to the company's success, celebrating the following work anniversaries:

25 years of Service
  • Mike Ray, Co-owner and Executive Vice President

10 years of Service
  • Sam Herren, Vice President & Senior Service Tech
  • Nevada Smith, Senior Driver
IBDEA Member Portal
What's inside the IBDEA Member Portal?

Access to the IBDEA Member Directories, Member Only Forum, Member Benefits, Knowledge Center (safety, compliance, and technical documents), and so much more!

How do I access the Member Portal? Click ➡️ MEMBER PORTAL or the link that looks like this on the IBDEA website (ibdea.org).

Note: Employees from member companies needing access to the Member Portal should contact their company's IBDEA representative or info@ibdea.org.
2023 IBDEAU - Click to Register