IBDEA Happenings
January 2023
IBDEA Headquarters
14070 Proton Road, Suite 100
Dallas, TX 75244
Phone: 972.233.9107 x 216
Toll-Free: 877.40.IBDEA (42332)
CJ Marchain, Account Executive
Phone: 972.233.9107 x 216
Cell: 214.597.9507

Lenette Egan, Executive Director
Cell: 406.459.8132
Notes from IBDEA Headquarters

HAPPY NEW YEAR! It's a new year in a new book, starting a new chapter, and you're on a new page creating a new you!

We are super excited to see everyone in New Orleans, so make sure you register for the 2023 Conference before the price goes up on January 9!

There are still a few seats available for the 2023 IBDEAU schools. Carbonation 101 and Draught Beverage Dispense have limited attendance, allowing for ample hands-on training with industry leaders.

Connect * Network * Succeed

Lenette Egan and CJ Marchain
Conference 2023
Visit the official IBDEA Conference page for up-to-date conference-related information and to register for the conference, product fair, and activities.
IBDEA Hotel Group Rate is
$219/night + tax,
and ends on January 29, 2023,
or when the block is full.
New Members
Regular Member

Poll Results on Customer Reviews
  • 33.3% - ALWAYS positive/negative
  • 16.7% - POSITIVE only
  • 12.5% - NEGATIVE only
  • 37.5% - Depends on their mood
Understanding Your Workforce
The Greatest Generation – born 1901-1924
These folks were indelibly impacted by the Great Depression, which molded their children about frugality. This group was also representative of most soldiers in World War II. If still with us, these folks are between 99 and 122.

The Silent Generation – born 1925-1945
Those born between these years are the smallest group due to the consequences of the Great Depression and World War II. Between the size of the population and the hesitancy to speak out against social issues due to the McCarthy era of government, they earned their name. People in this group are between 78 and 98.

The Baby Boomer Generation – born 1946-1964
Baby boomers and Millennials are among the most misunderstood and mislabeled groups on the entire list. Countless internet jokes and videos of young people saying, “Ok, boomer!” referencing an older person not understanding the modern world and how it works. The baby boomers are one of the most relevant groups in modern society as they were integral and present for many of the technological advances in the last 50 years. They have been more adaptable to modern growth and learning how to function in today’s technological age. Boomers are between the ages of 59 and 77.
Generation X – born 1965-1979
As with Baby Boomers, Gen X’ers are the most relevant generation of modern times with technology and serve almost as a bridge from older populations to younger ones. They were present for the inception of the internet, video games, and artificial intelligence and are the population that has created many of these advances. This group is currently between the ages of 44 and 58.

Millennials – born 1980-1994
As mentioned, alongside Gen X’ers, Millennials are greatly misunderstood and often mislabeled. Older folks can tend to blame someone younger for being a “Millennial” when they don’t understand the values of older times and hold the same views as they did when they were young. It’s quite common to hear someone use the term Millennial to refer to people in their 20s, although true Millennials are between the ages of 29 and 43.

Generation Z – born 1995-2012
This group of younger people are an interesting one. They have been exposed to social media and were the first population to cope with cyberbullying and other internet-related issues. It was also during this time that school-related violence and climate crisis became more prevalent. This large group of people are between the ages of 11 and 28.

Gen Alpha – born 2013 – 2025
These are the youngest people and the first group born in the 21st century. They are the first generation born to parents who grew up with the internet, cell phones, tablets, and social media. They are also inclined to be the most racially diverse and the most technologically adept. The oldest people in this group would be 10 years old this year.

Resources: the world wide web!
2023 IBDEAU - Click to Register