What Does It Mean When We Get To Choose Our Hard?
"Don’t be seduced by the easy.”
For years I have been drawn to this core belief of Joe Nettemeyer, President and CEO of Valin Corp. When Joe was a guest on my Innovate for the Future podcast, Joe explained why this had become a foundational leadership principle he’s instilled throughout his organization:
“What we’ve been seduced by has been a long history of traditional significant growth. We could just ride the wave. It wasn’t important to lead, it was just important to service what was rolling through the door. Now, we have to create demand, not just service demand, and that takes a different thought process. It’s really challenging, and a lot of people don’t want the challenge. They’ve gotten seduced by the easy.”
Now here is the thing, Joe finishes his thought with this gem:
“But there is opportunity in not being seduced by the easy.”
I believe there is greatness in overcoming what I call the “healthy struggle.”
When you think about it, you accept this struggle every day. Where you are at, wherever you are at in your life at this moment, you have a 100% batting average at getting through the struggle of life.
