This month, we are highlighting a simple trick that can help you increase your loan applications. By simply adding a link to download your personalized IBMC Bridge app to your organization's website, your customers will have an easy path to apply for a mortgage while utilizing the user-friendly benefits of IBMC Bridge. Statistics compiled by Iowa Bankers Mortgage Corporation show that over a four-month timeframe, organizations that already have a personalized link on their website have seen a:

Additionally, 89% of borrowers have used the IBMC Bridge app from links on lenders' websites. The app has been used 1,922 times by borrowers who have downloaded it.

Using the “Share App” function within the IBMC Bridge web portal provides several ways to share the app with your borrowers — email, text message, QR code or a direct link that can be added to your website. To add the direct link to your company’s website, simply navigate to the “Share App” section, click “Copy Link” and then provide that link to the staff responsible for managing your company's website. They can personalize the link and place it in the appropriate location on your website, allowing customers to find and utilize the link without first interfacing with a lender.