Greetings!
You can build long-term, trusted relationships by showing a commitment to your referral partners, and IBMC Bridge can help. By co-branding your IBMC Bridge app to include their information and links, your borrowers won’t have to bounce around looking for information.
A recent study showed how first-time homebuyers choose their lenders. Realtor referral was the top reason — and it wasn’t close as 45% of respondents said they rely on their realtor when choosing a lender. Other reasons include:
- 22% — Family/friend referral
- 11% — Existing relationship with originator
- 5% — Existing relationship with lender
- 4% — Builder referral
- 4% — Positive online reviews
- 3% — Best interest rate
Currently, only 19% of IBMC Bridge users are taking advantage of the partners functionality. Those users have a total of 24 partners who have shared the loan officers’ app to 133 borrowers.
You can utilize the people you know who fit the descriptions above by adding them as partners to your IBMC Bridge App. This will allow you to leverage those connections to grow your referral business and increase mortgage applications. Additionally, adding these partners can allow them to receive real-time status updates and notifications on applicable loans.
Adding a partner to your IBMC Bridge App is fast and easy. If you have questions, please do not hesitate to reach out.
