January 2024

IBWA provides members with this social media toolkit to help you share bottled water facts on all of your company's social media platforms.


Use the following posts to educate your customers, legislators, friends, and family about bottled water and the important issues our industry faces — or use the posts below as inspiration and write your own!

January 1: New Year


Happy New Year! Still looking for a New Year's resolution? Consider a resolution that combines embracing a healthier lifestyle and supporting the environment. Staying hydrated with water is important all year long (yes, even in winter), and plastic bottled water containers have been shown by science to have less of an impact on the environment than aluminum cans, paperboard cartons, and glass: https://bit.ly/DrinkPackaging. Also, don't forget to recycle your empty water bottles with their caps on! #NewYear2024 #StayHydrated #StayHealthy

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January 2: National Science Fiction Day

Today is #NationalScienceFictionDay! While the topic of science fiction explores the imaginative, one scientific fact that is far from fiction is the essential role water plays in our bodies. Staying adequately hydrated aids physiological processes like body temperature regulation and transportation of nutrients. To maintain proper hydration, bottled water is the healthiest and safest choice because #BottledWater is heavily regulated by the FDA, which works to ensure bottled water products are safe to consume. #H2OFactCheck

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Any Day: Regulation


Hydrate With Confidence: When you drink bottled water, you can feel really good about your beverage choice. That's because FDA, the federal agency that makes sure our food and drinks are safe to consume, oversees bottled water production. The facilities that make bottled water must follow specific regulations to help ensure it is a high-quality, safe beverage product. So, when you choose bottled water, you can feel confident you're choosing a healthy and satisfying hydration drink that’s regulated to the highest beverage production standards! #DrinkMoreWater #QualityCounts. 💧✅

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January 16: Martin Luther King Jr. Day

Today, we celebrate the enduring legacy of Dr. Martin Luther King, Jr. His message of hope and change inspires us to continue striving for a better tomorrow. #MLKDay #Inspiration #PositiveChange

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Any Day: There when you need it

Stay hydrated and healthy with the ultimate convenience beverage at your fingertips: #BottledWater! 💧🏃‍♀️ Whether you're on the move or just need a quick sip at work, bottled water is always there when you need it. #DrinkMoreWater

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Any Day: Hydration


Choosing a healthier lifestyle starts with simple decisions — like reaching for a bottle of healthy, refreshing water instead of sugar-filled, sweetened beverages. Because #HealthyHydration is key to your overall well-being, having the option to choose convenient, safe bottled water from store shelves makes reaching your health goals for 2024 easier, one sip at a time.💧 #HealthyChoices #StayHydrated

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Any Day: Circular Economy

Join the movement for a greener planet! 🌍♻️ Did you know that making new plastic bottles from recycled bottles uses 84% less energy than when using virgin materials? Recycling your bottled water containers is a simple—yet powerful—way to reduce waste and conserve valuable resources and energy. In the new year, participate in what's being called "the circular economy": enjoy refreshing, safe bottled water; recycle your empty plastic bottle containers (with caps on!); and feel good knowing that your recycled bottle will go on to have another life! #RecycleRight

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Any Day: Regulation


Did you know? Bottled water is stringently regulated to guarantee its quality and safety. By law, FDA regulations for bottled water must be as protective of the public health as the EPA's standards for tap water, and in some cases, like lead, even more protective. From source to bottle, strict standards are maintained to provide you with a healthy, safe hydration option. Stay informed and enjoy the peace of mind that comes with every sip! 💧✅ Learn more: https://bit.ly/3N8mJsJ #HealthyHydration #WaterQualityMatters

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Any Day: Hydration


Did you know that the foods and beverages you offer your child in the first 5 years of life can shape their taste preferences into adulthood? Health professionals say that, starting around 6 months, it’s ok to offer your baby small amounts of water (4-8 oz/day). As your child gets older, you can incrementally increase the amount of water you give them. Exposure to healthy choices, like bottled water, help ensure your little ones stay hydrated without the added sugar or artificial additives often found in soda and fruit drinks. Make water convenient for kids, and they will help themselves to #HealthyHydration! Learn more at https://bit.ly/Water4Children

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