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2025 ALICE (Asset Limited, Income Constrained, Employed) data is now available. ALICE represents the growing number of working families who, despite being employed, struggle to afford the basics—housing, child care, food, transportation, health care and technology.
For credit unions, this report provides valuable insight into the financial realities many members face. Understanding ALICE households can help credit unions identify needs, tailor products and services, and strengthen support for communities served.
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