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Source: Financial Times
Other write-ups on the data abound, as do theories about the forces and factors in play, including:
- Smartphones, streaming services, and engaging digital media provide an endless parade of distractions.
- The enormous volume of hand-held and home screen information and entertainment correlates with less time spent socializing in the real world.
- The decline in face-to-face interactions enables anti-social behaviors including online bullying, lack of follow-through and “ghosting.”
An excerpt from Wren’s commentary (complete with a slot machine reference for Fact Pack reader amusement):
In less than 15 years, we’ve tethered billions of brains to an always-on, infinitely stimulating “meta-world” — a hybrid of the broader digital ecosystem, the AI-powered feed that tells you what is conventionally known, and social media platforms that distort reality by promoting the loudest, most self-promotional sliver of humanity. This is not a tool for quiet reflection; it’s a behavioral slot machine that lives in your hand.
And the cost is attention. Not just “I get distracted sometimes” attention, but the deep, sustained focus that conscientiousness requires. The skill of delaying gratification, resisting impulse, and staying the course is being replaced by an addiction to novelty, validation, and stimulation. The more we indulge, the less we can resist indulging — and the chart’s freefalling red line for young adults shows exactly where that road leads.
The speed of this shift should terrify us. … The smartphone has reshaped cognition, social norms, and mental health in barely a decade — without any meaningful adaptation at all. … Future historian will likely look at this as the era in which humans zombified themselves — presuming of course there are future historians not addicted to their phones.
(Note: USC’s latest Understanding America Study (UAS) involved surveying a panel of 14,700 households — and comes with an interactive tool our readers may find useful.)
Per Capita Profit on… You
If you’ve ever wondered how much money social platforms such as Facebook, Instagram, and Snapchat make from your time and attention, the team at Sherwood News has your answer.
Reddit, Pinterest, and Snap bring in average revenue per active North American user (ARPU) of $2.40 to $2.80 per month. As for Mr. Zuckerberg’s earnings per user, multiply by at least 10:
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