Cultivate digital events thought leadership
Consider creating new conference roles to lead your virtual events strategy and position you to pivot during emergencies. At the Society/OU level, a Digital Conference Coordinator can cultivate portfolio readiness to support virtual events. This role can facilitate sharing across your Society of virtual events technical knowledge, vendors, and equipment. At the conference level, a Digital Event Chair can coordinate AV, work with virtual presenters, and liaise with production vendors.
Consider a few virtual-only events for your portfolio
The virtual format is ideal for events with content-intensive programs, global attendee and author audiences, and those supported by tech-savvy organizing committees or members. Depending on their audience, location, and goals, some of your current face-to-face events might be a great fit for virtual. Newly developed virtual flagships or event series taking place throughout the year could also be a welcome addition to your portfolio.
Use virtual events to diversify your content
Recorded content from virtual events, such as keynotes or audio recordings, can find new life in the IEEE Resource Center, social media, or podcasts. Make this content available on demand after your event, or use it for a future year’s conference marketing. Consider monetizing content or offering educational credits to create new revenue streams. Grow or establish your online library of technical content to engage your audience year-round.
Consider going virtual to explore cross-disciplinary opportunities
Virtual events can open the door to other related IEEE OUs' and Societies’ members joining your event or paying for content. You may also use virtual events to broaden your speaker pool, leading to a richer technical program with a wider array of topics. Going virtual can also help you expand your potential reviewers for your peer-review process.
Use virtual as a springboard for sponsorship opportunities
Virtual events present less friction for partners and contributors to get involved (think reduced overhead, physical footprint, space rental, and booth requirements).
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