NASCAR Boosts Chicago Hotel Occupancy To ‘Modestly Solid’ 79%
It wasn’t Taylor Swift, but the NASCAR Chicago Street Race helped Chicago hotels achieve their biggest July 4th weekend results in nearly a decade, according to Choose Chicago, the city’s tourism arm.
However, the rain-soaked weekend did not bring the expected full house at the hotel.
From June 30 to July 2, Chicago hotels averaged more than 36,000 rooms per night, with an occupancy rate of about 79 percent, according to data released Tuesday by Choose Chicago. Many of those hotel rooms likely provided shelter from the storms for out-of-towners, as torrential rains flooded large parts of the city and exposed a 2.2-mile racetrack for much of the weekend.
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