In a crisis or uncertain times, it’s more important than ever to connect with customers and prospects but in a meaningful way. In current times, what it means to be meaningful is drastically different than what it was yesterday. People still need products and services, but if your message or approach doesn’t reflect the reality of tough times, you risk appearing irrelevant — or worse — out of touch and insensitive. A webinar titled, Marketing in Tough Times, will examine how to show your customers and prospects that you fit into what they need and what they value right now. The webinar will be led by Kelly McDonald, a marketing and advertising specialist considered one of the nation's top experts in consumer trends, generational differences and leveraging the customer experience. It will be held at 10 a.m. April 15.