Summer is officially coming to an end. Unofficially, it ended once the State Fair wrapped up, school started and Pumpkin Spice Cheerios hit the store shelves. The end of summer also signals the start of the 2023 planning season. Now is the time to take what you have learned this past year and work them into your business. Take a long look at your successes and shortcomings in 2022. Figure out how to double down on what worked for you. For those things that did not quite work out the way you had planned, now is the time to decide if you need to tweak your approach or go in a different direction altogether. Whether it is marketing in a different way, adding in new loan products, learning a new skill or finally applying skills you have previously learned, you can wipe the slate clean and start fresh with the coming of a new year.
The Iowa Finance Authority's HousingIowa Conference last week was a huge success and people walked away with some great knowledge and ideas to help them succeed in our market. The upcoming IMA Fall Conference is another chance to enhance the knowledge and skill set needed to thrive in a tougher market. From sharpening your sales tools to learning how to market to a new generation of homeowners, this conference will have something everyone can benefit from. We also have a great panel set up with industry leaders who will show ways to help generate a larger pool of buyers. Be sure to register now for this valuable session to help with your future goal planning.