Beyond the disaster:

Why recovery doesn't end when the floodwaters recede

The Wisconsin Policy Forum's report After the Flood highlights the extraordinary impact of the August 2025 flooding across southeastern Wisconsin. It details the hundreds of millions of dollars in damage, the complexity of disaster assistance, and the financial challenges facing local governments as they rebuild damaged infrastructure. The recent tornadoes in the Fox Valley region also highlight how communities and lives change in an instant.


For thousands of residents, the end of a storm is only the beginning of a much longer journey. Homes may eventually be repaired, roads reopened, and debris removed, but families often continue to face housing instability, financial hardship, health concerns, and emotional stress months and years after the disaster itself.


The First Call and the Ongoing Connection

As the Policy Forum report notes, more than 26,000 damage reports submitted through IMPACT 211 helped state officials assess the scope of the disaster and support the request for a federal disaster declaration. After the Fox Valley tornadoes, IMPACT 211 took calls for assistance 24/7 with an increase in call volume over 25 percent. Those reports are more than statistics. They represent families seeking help in one of the most difficult moments of their lives.


For many residents, contacting IMPACT 211 is the first step toward recovery. But recovery is not a single phone call. As immediate needs evolve into long-term challenges, IMPACT 211 continues connecting residents to food assistance, housing support, behavioral health services, transportation, financial counseling, legal aid, home repair programs, and other community resources that help families regain stability. This is an essential role as noted in the Wisconsin Policy Forum's report At the Ready: Preparing for extreme weather in Wisconsin.


Recovery Is a Public Health Issue

Natural disasters create far more than property damage. They disrupt the conditions that allow people and communities to stay healthy. Flooding and storm damage can increase exposure to mold and environmental hazards, interrupt access to medications and medical care, worsen chronic health conditions, create financial insecurity, and contribute to anxiety, depression, and trauma. Children may struggle with disrupted schooling while older adults and people with disabilities often face additional barriers to recovery. Many of these challenges emerge weeks or months after disaster declarations have ended.


A resilient community is not measured only by how quickly infrastructure is rebuilt, but by how effectively residents are connected to the support they need to recover physically, emotionally, and economically.


Data That Helps Communities Respond

Every interaction with IMPACT 211 provides valuable insight into emerging community needs. While disaster damage assessments help quantify physical losses, IMPACT 211 data help identify the human impact of disasters. Trends in requests for housing assistance, food, utilities, mental health services, transportation, or financial support can reveal where unmet needs remain long after emergency response operations conclude.


This real-time information helps nonprofit organizations, healthcare systems, emergency managers, local governments, and funders allocate resources where they are needed most. In this way, IMPACT 211 serves not only individuals but also the broader community by providing actionable information that strengthens coordinated recovery efforts.


Building Resilience Before the Next Disaster

Climate projections suggest Wisconsin will continue experiencing more frequent and more intense rainfall events. Preparing for future disasters requires investments in infrastructure, emergency management, and mitigation strategies. It also requires investing in the systems that support people after disasters.


Community resilience depends on trusted organizations that residents know they can call during the emergency and throughout recovery. It depends on coordinated partnerships among nonprofits, healthcare providers, local governments, and emergency management agencies. It depends on understanding that rebuilding lives takes longer than rebuilding roads.


Recovery Is a Long-Term Commitment

Disaster recovery does not end when FEMA assistance is distributed or when floodwaters recede. Families continue navigating complex systems, replacing lost income, addressing health concerns, and rebuilding their lives long after the headlines have faded.


IMPACT 211 stands at the center of that ongoing work. By connecting residents to essential resources, identifying emerging needs, and strengthening collaboration across sectors, IMPACT 211 helps transform disaster response into community recovery. Because resilience is not only about surviving the next storm it is about ensuring every person has a pathway to recover after it.

Lindsay Blumer, IMPACT President & CEO

1 year after historic rainfall, projects moving forward to help address future flooding


Bob Waite, IMPACT 211 Senior Account Manager, joined WPR's Evan Casey to discuss our role and the data collected from damage reports. Read / Listen here.

Carolyn Parkinson elected Board Chair of Milwaukee Coalition on Housing & Homelessness

IMPACT is pleased to announce that Chief Operating Officer Carolyn Parkinson has been elected Board Chair of the Milwaukee Coalition on Housing & Homelessness (MCHH), the collaborative body that provides leadership and guidance for Milwaukee's Continuum of Care (CoC) Program.


The MCHH brings together housing providers, emergency shelters, supportive service organizations, local governments and community partners to coordinate a comprehensive, data-informed approach to preventing and ending homelessness. Through the federally funded CoC, the coalition works to strengthen partnerships, align resources, and expand access to stable housing and supportive services that help individuals and families achieve long-term stability.


As a longstanding CoC partner, IMPACT plays an important role in this collaborative effort. Through IMPACT 211 and IMPACT Connect, individuals and families are referred to CoC housing resources, as well as other community services that help preserve housing stability, prevent homelessness and support long-term well-being.


Carolyn brings more than 20 years of leadership and experience in homelessness prevention and housing services to this role. Her commitment began in 2004 when she launched Milwaukee Public Schools' Homeless Education Program, which was later recognized as a National Model Program by the National Association for the Education of Homeless Children and Youth. She has also served as Wisconsin's Education of Homeless Children & Youth (EHCY) Coordinator, Administrator of Sirona Recovery's housing program which included supportive housing services, and a legal intern with Legal Action of Wisconsin's tenant-landlord program while attending Marquette University Law School.


Throughout her career, and now as Chief Operating Officer at IMPACT, Carolyn has championed collaborative, person-centered approaches that connect people with housing, services and opportunities for long-term success. Her election as Board Chair reflects her expertise and longstanding commitment to building stronger systems that improve outcomes for individuals and families experiencing homelessness. It also reinforces IMPACT's commitment to serving as a trusted community resource and systems connector, bringing partners together to strengthen the systems that help people and communities thrive.


Please join us in congratulating Carolyn on this well-deserved honor and leadership opportunity.

Since 1960, IMPACT has helped people take the first step toward changing their life, for good. We assess and guide those experiencing personal crisis toward resources to achieve stability; and collaborate with community partners to foster system improvement throughout Southeastern Wisconsin.

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