IMPACT 211's role in emergency response

IMPACT 211 is a partner in times of community emergencies and natural disasters. As one of eight providers in the 211 Wisconsin network, IMPACT 211 provides connection to critical services and easy access to information that needs to be urgently communicated to residents of Southeastern Wisconsin.


The 211 system can be activated at the county, regional or statewide level through a fully-optimized system with remote management capability. This quickly ramps up capacity for call surges resulting from unforeseen circumstances. In the event that communication services are interrupted for our entire state, 211 Wisconsin has mutual aid agreements with 211 providers in other states to take calls on our behalf.


IMPACT 211’s involvement with emergency response began in the early 2000s when we collected damage reports for several large-scale extreme weather events in our region that included flooding, wind damage and other property losses. Cleanup and long-term recovery lasted weeks to months and IMPACT 211 was active for the duration. The most significant event was in July 2010 with massive flooding in Milwaukee County where nearly 11,000 damage reports were collected. The longest emergency response effort was related to COVID-19 which resulted in 51,000 calls between March 2020 and December 2023. IMPACT 211 provided general information and referral to testing and vaccine locations. Our involvement included participation on several COVID-19 focused committees, and we utilized a new technology, auto-text relay, to connect people with testing sites. 

Crisis communication

Provide callers with disaster-related resource information and updates provided by emergency management. 211 is available 24/7/365 and can be a valuable tool to lessen the burden on Emergency Management staff.



Preliminary damage assessment

Collect caller information and details on property damages to share with Emergency Management offices for situational awareness.



Needs assessment and volunteer requests

Assess callers for disaster-related needs, such as sandbags, clean up kits, food and shelter, medicine and medical triage. Also ask callers if they would like to be contacted by volunteers, if they become available, and what specific volunteer assistance they require.


Updates

Ask callers if they wish to be contacted via text and/or email if resources or updates become available. IMPACT 211 can coordinate text or email communication to these callers.


Data & Insights

Track information and offer unique insights about how a disaster has affected a community.

RNC planning brings Milwaukee social service partners together

IMPACT's Role in the RNC


Promoted IMPACT 211s capabilities to all RNC planning work groups and subcommittees.


Disseminated the 211 Wisconsin Disaster Activation Guide to all of the county emergency management and public health offices in our region.

The guide outlines when and how the statewide network of 211s will respond.


Served on the RNC Vulnerable Populations Workgroup.


Assisted individuals at the RNC Reception Center who were experiencing homelessness.


Coordinated with 211 Wisconsin a dedicated text relay system for RNC-related information and referral.


Sent an outbound text message to IMPACT 211 subscribers with a link to resources for human trafficking. IMPACT 211 Community Resources Specialists receive specialized training to respond to calls from those experiencing human trafficking and the online resource database features a dedicated guided search for intervention, advocacy, and support.

In preparation for the Republican National Convention, IMPACT joined partners throughout Milwaukee County in planning to ensure that our community could meet the social service needs of visitors and residents impacted by the event, as well as coordinate our response to a natural or manmade disaster during the event. The effort spanned six months and convened nearly 30 subcommittees. 


VULNERABLE POPULATIONS WORKGROUP

IMPACT participated in the Vulnerable Populations Workgroup of the RNC Health and Medical Subcommittee. The work group stood up an RNC Reception Center for people in need of connection to resources due to homelessness, mental health issues, or human trafficking. The reception center provided 24/7 operations from the evening of July 13 through July 19 and was staffed by experienced professionals with the ability to assess and refer people to appropriate resources. IMPACT’s Coordinated Entry team supported the RNC Reception Center staff by increasing hours at nearby community-based assessment sites and being available to complete telephonic assessments and make connections to critical resources.


OUTCOMES

During the convention, IMPACT 211 provided 47 referrals to the RNC Reception Center and 48 referrals to St. Ben’s Overnight Shelter, a temporary emergency shelter that was made available during the event. Some clients received a referral to both resources. 


  • 83 unique clients called 164 times
  • 81 called from a Milwaukee County ZIP Code
  • 60 were female
  • 23 clients had not previously called IMPACT 211
  • 10 calls came through the Milwaukee County Mental Health Crisis Line


Most of the 83 individuals referred to the RNC Reception Center and Overnight Shelter had multiple needs which resulted in additional referrals.


  • Emergency Shelter 207
  • Housing (subsidized rental, repair, grants/loans) 34
  • Mental Health Crisis Assistance 21
  • Domestic Violence Services 10
  • Food (meal sites, food pantries) 10
  • Other Referrals 33

Featured collaboration

Southeast Wisconsin Organizations Active in Disaster (SEWI COAD)


Southeast Wisconsin Citizens and Organizations Active in Disaster brings together leaders from emergency management, public safety, local government, volunteer organizations, and the private sector to collaboratively prepare for, respond to, and recover from emergencies or disasters impacting Southeast Wisconsin.



Bob Waite, IMPACT 211 Account Manager, serves on the board of SEWI COAD. Recently he has been involved with recruiting organizations that serve clients who speak Spanish and other languages.

Other Community Emergency Response Partnerships & Collaborations


Emergency Management (Southeastern Wisconsin offices)

Municipal Health Departments (Southeastern Wisconsin municipalities)

Milwaukee County Extreme Weather Taskforce

Wisconsin Emergency Management

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