RAUS Global has reached its six months anniversary and exciting stuff is happening.
We now have a fully global team, with Nick joining us, covering Europe, Middle East & Africa, David covering Australia and Asia Pacific while Christine focuses on the Americas and global client projects.
Conference season is also kicking off soon, with ANA AFM starting us off in Phoenix this year. RAUS Global will be presenting on stage on Sunday April 30 along with Chris Kenna, the founder of Brand Advance Group, the leading DEI agency in the world.
Procurecon Marketing Europe is held early June in London and we will have presence there too.
Welcome to our Q2 global newsletter. Any questions, comments or feedback, please do not hesitate to reach out!
|
|
 |
Nick Sparey joins RAUS Global as Senior Partner |
Former Johnson & Johnson Marketing Procurement VP Nick Sparey has officially joined RAUS Global LLC as a key member of the leadership team.
Sparey brings over 25-years’ experience in the industry in Agencies, Media Auditing, Consulting and Marketing Procurement to the RAUS team. He will be based in London with a specific focus on the EMEA region.
“With his client-side expertise, Nick is able to support in-house Procurement teams in developing category strategy, measurement and evaluation models, all of which we see as increasing trends in managing Agencies and third-party suppliers with an ever-greater need for transparency ” says Managing Partner NA, Christine Moore.
|
By Alice Tomlinson, Junior Manager, Marketing Sourcing, WFA
It may not be the most well-known route into a C-suite role but Alice Tomlinson, who started working for the WFA last year, outlines why marketing procurement is proving to be an attractive career.
I never planned to enter the marketing procurement space and in that, I am not so different from many of my peers. But 10 months in, I have found the function to be an exciting step in my career.
I originally studied International Relations and after graduating in 2019 joined a legal tech firm. Fortunately, a contact connected me with the WFA and I was appointed as junior Manager for the Sourcing Forum last December.
|
|
|
|
The #ANAAFM Conference Preview
by David Brocklehurst, Senior Partner, RAUS Global
|
One of the main conferences for the marketing procurement function in the US and internationally kicks off in Phoenix, Arizona on April 30. The event is ANA’s second longest-tenured event, following the annual conference, now called the “Masters of Marketing.”
I have personally attended every year since 2006, when I joined the PepsiCo marketing procurement team.
This year’s co-hosts, Simona Rabsatt Butler, Senior Director Global Sourcing at Visa, Inc. and Katherine Freeley, Global Head Media and Digital Procurement at Novartis are both long-time procurement leaders with outstanding expertise and insight.
Ms. Rabsatt Butler is also the executive committee chair for ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) supplier diversity pillar. Ms. Freely has spent more than a decade working inside the agency world at various holding companies, across both creative and media. Our hosts will bring a lot of insights and learnings from their personal and industry experience for all of the attendees to benefit from!
This year’s agenda is full of valuable insight for both the on-site and virtual attendees. The ANA has put together an outstanding and diverse agenda for the 2023 edition and RAUS Global wanted to put together our own suggestion of a “do-no-miss” list of key speaker sessions for our clients and industry friends.
At Raus Global, we see three major themes, 1) Diversity, Inclusion, Equity and Sustainability, 2) Client – Agency relationships and the future of marketing procurement and 3) Industry perspectives from leaders such as ANA itself, 4As, Stagwell Group, Boston Consulting Group and KPMG.
|
|
|
|
Back to basics for marketing procurement
By Christine Moore, Managing Partner, RAUS Global
|
As advertisers look to reset their partner contracts post pandemic, Christine A Moore of RAUS Global says that marketing procurement is focused on re-enforcing the rules of engagement through better corporate governance.
During the pandemic, marketing procurement rose to the occasion and was offered a seat at the C-suite table. They delivered critical services within most companies – re-negotiating master service agreements, reducing the scope of work required and even terminated partners in some areas.
While marketing procurement had to step into the “bad cop” role, there was still much empathy with partners, employees and the community as a whole and most companies tried to do the right thing. Where possible, both clients and partners (suppliers, vendors or other) stepped up to the plate to come to reasonable compromises in most cases.
As many of us were vaccinated and the pandemic became less of a threat in mid to late 2022, we all hoped that we could go back to the normalcy of 2019 and prior years. Marketing procurement was happy to be able to go back to the tried and tested strategic sourcing playbook and not only focus on putting out fires within their spend category.
The industry also saw changes in marketing strategies across most companies, with swift focus towards different types of agencies. Agencies who could demonstrate flexibility and nimbleness became very sought after by marketing clients in the US and around the world.
|
|
Top emerging markets to consider offshoring creative without compromising quality
By Christine Moore, Managing Partner, RAUS Global
|
By doing the upfront research on potential international agency partners, procurement can establish great connections with the agencies but also be seen as a valued partner to marketing.
2023 so far has been volatile with clients having different strategies around increasing or decreasing marketing spend due to high inflation, low consumer confidence and the rumored inevitable recession.
We are also seeing a strong focus across the advertisers to better control and impact marketing spend through deep analysis on what impacts the spend, like cost of service, increased scope of work and additional Martech services like new platforms, trading access and data among other things.
So, what can marketing procurement teams do to lower cost of service while maintaining or increasing creative quality in the current environment?
As analytical and resource-full professionals, we tend to look for efficiencies both through better organization and execution of services as well as the arbitrage that the world’s currencies provide us with. Many companies utilize international firms for these reasons.
We don’t have to look far to find markets very similar to the US from a quality, fame, innovation and capabilities standpoint. At Raus Global, we reviewed a few of the top creative markets to see how marketing procurement can take advantage of cost efficiencies while maintaining or increasing creative quality, collaboration and innovation.
|
|
|
|
|
|
|
