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By Fiona Armstrong-Mills
Competition in the broadband industry is accelerating. Incumbents are expanding their fiber footprint. Fixed wireless access and LEO satellite internet are growing fast. Mid-market operators need to make up-to-the-minute decisions to win and keep subscribers.
Defending existing customers is critical. Acquiring new customers can cost 5x to 25x more than retaining an existing one. And a subscriber lost to an undetected weak spot represents years of revenue off their lifetime value. Opensignal’s survey data shows that when subscribers churn, price is the top reason, followed by network quality.
But more powerful than that is being able to see where and when subscribers’ experience falls short. Knowing this ahead of time allows ISPs to intervene. That’s why Opensignal’s data combines market intelligence, network performance and pricing data. With this, ISPs can understand both their own vulnerabilities, and those of their competitors’. It drives cost-effective decision making: where to invest in networks, which areas to micro-target with advertising, and how to respond when a new entrant shows up.
Without it, ISPs won’t just miss out on new opportunities, but may not even see the storm clouds before another customer appears on their churn reports. Talk with us more at The 2026 INCOMPAS Show in Nashville, booth K6.
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