Seven Topics to Transform Your Company Culture

Over the next seven months, we will introduce topics that build both a strong and effective organizational culture.

Make no mistake — if your business is concentrating on these seven areas, you are one of only 10% of businesses in America. Truly, what Traci has found consistently in working inside and alongside various small, medium, and Fortune 500 companies is that most businesses take on the passion of the CEO or owner.

If he/she is passionate about engagement, the company has a great engagement program. If the CEO is passionate about performance, the staff has great KPIs. Rarely though, is the CEO or HR Department concentrating on all 7 of these principles. Unfortunately, unless the business is investing in a Chief Culture Officer, these areas can sometime be overlooked.

Do you have an A+ Culture? It is possible. HPA is here to help.

CONGRATS: Traci & Human Potential Advisors!

Traci Newkirk, HPA president and founder, was named a 2025 Enterprising Women of the Year Award Winner for her work with both HPA + Intellectual Capitol (ICAP) by Enterprising Women Magazine! 🎉 🎉

Widely considered one of the most prestigious recognition programs for women business owners, you can learn more about this honor and the annual conference below. If you’re a woman-owned business, Traci would love to see you in Nashville this March!

HPA Featured Offering: Keynote Speaking

Looking for your next keynote speaker?

These are a few of the many topics Traci provides insight on.

Learn More + Book Traci for Your Upcoming Keynote

Tools & Tips: TED Talks on Culture

The Secret to Building a Healthy & Happy Workplace

Wolter passionately discusses the importance of how you hire great staff. But then also asks: What do you do once you have found them? How do you really bring to life company principles like freedom, trust and responsibility? How do you make sure your company is empowering your employees and providing a work environment where they feel cared about?

WATCH Full TED Talk

Building a More Human-Centric Organizational Culture

In this talk David Webster introduces the concept of 'life-work balance: where life is built around one’s life & lifestyle and not the other way around', why this is good for business, and how every organization can easily start implementing more human-centric work practices.

WATCH Full TED Talk

3 Ways to Create a Work Culture that Brings Out the Best in Employees

Chris White leads the University of Michigan’s Center for Positive Organizations. Through ground-breaking research, educational programs and organizational partnerships, the center helps leaders build high-performing organizations that bring out the best in people.

WATCH Full TED Talk

Tools & Tips: Books on Culture

The Culture Code: The Secrets of Highly Successful Groups

In The Culture Code, Daniel Coyle goes inside some of the world’s most successful organizations—including the U.S. Navy’s SEAL Team Six, IDEO, and the San Antonio Spurs—and reveals what makes them tick.

He demystifies the culture-building process by identifying three key skills that generate cohesion and cooperation, and explains how diverse groups learn to function with a single mind.

The Five Dysfunctions of a Team:

A Leadership Fable

For twenty years, The Five Dysfunctions of a Team by Patrick M. Lencioni has been engaging audiences with a page-turning, realistic fable that follows the travails of Kathryn Petersen, DecisionTech’s CEO, as she faces the ultimate leadership crisis. She must unite a team in such disarray that it threatens to derail the entire company.