Happy May!

 

Get the Most Out of Your Google Ads

Everyone wants fast results from Google Ads, but most businesses skip the part that actually makes ads work. So, before you put your dollars behind a campaign, let's check to make sure your foundation is solid.

Here are a few things that should be in place before running ads:

#1 A Clearly Defined Audience

If you’re targeting “everyone,” you’re reaching no one. Dial in your demographics, interests, behaviors, and even the platforms your audience actually uses. The more specific you are, the more efficient your spend becomes.

#2 A Website That Converts

You can drive all the traffic in the world, but if your site is slow, confusing, or disconnected from your ad messaging, people won’t take action. Your website should be fast, mobile-friendly, and built with a clear path to conversion.

#3 Proper Tracking In Place

If you’re not tracking, you’re guessing. Set up proper tracking, whether it’s pixels, conversion events, or analytics, before you launch. Otherwise, you’ll have no idea what’s working and what’s wasting your budget.

Want Better Results? Start with Strategy.

Whether you’re thinking about launching your first campaign, refining your current approach, or trying to understand why your marketing isn’t delivering the results you expected, book a free consultation with our team. We’ll take a strategic look at your business, walk through what’s currently in place, and identify opportunities to improve performance across the board. Our goal is for you to leave with a better understanding of what to do next, so you can move forward with confidence!

 
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Upcoming Events

Mother's Day Vendor Show

May 9th from 10 am - 3 pm

Grab your mom and spend the day visiting local vendors, eating food, listening to music, and more!

Whispers in Bloom:

A Victorian Tea Experience

May 17th from 1 pm - 3 pm

Enjoy a tea service, a floriography presentation, and build your own bouquet at Vrooman Mansion.

 

Devotional

“And he said to them, ‘Let us go on to the next towns, that I may preach there also, for that is why I came out.’” Mark 1:38 (ESV)

Everyone wanted Jesus’ miraculous touch. But having spent the morning in prayer, Jesus told the people that it was time for Him to move on to the next town because preaching the gospel was “why [He] came out.”


Healing people was a good thing, but it was not His primary why. Jesus knew His priority was to point people to God by preaching the gospel and ultimately dying for their sins. How often am I guilty of doing too many “good things” to the detriment of pursuing my God-given purpose?


Jesus had the wisdom and the conviction to pursue His purpose. We see this throughout the Gospels. Whenever people became distracted by or demanding of His miracles, Jesus would move on to continue His primary mission. I’m sure some people were disappointed, but Jesus was rightly focused on His purpose.


If you and I pursue God’s assignments wholeheartedly and undistractedly, we’ll ultimately be pursuing our Savior — the biggest why of our lives.


Father, help me look to Jesus’ example. Help me to spend time with You, keep my eyes focused on my why, and have the courage to remove the things that are not Your priority for my life. In Jesus’ Name, Amen.

 

What Our Clients Are Saying

"All the ladies are great to work with. They have definitely helped our business grow and saved me countless hours of trying to handle everything myself." - Chad

 

About INSPYR

INSPYR is locally owned and we value the relationships we have formed with our clients and other local businesses we have had the honor to work alongside. Deeply connected to our community, we are passionate about helping other local businesses like ourselves.

INSPYR Agency is proud to be Women's Business Enterprise National Council certified. Learn more here.