Over drinks and canapés, learn about Bright Partnerships' extension of operations into North America, with a new office in New York to support clients seeking a greater presence in the region.
Bright Partnerships' Co-Founder & Partner, Adam Hunt, will shed light on how this expansion correlates with the increased popularity of the USA among European rightsholders - Formula1© and The Premier League - who are targeting the US for their next stage of growth.
Bright Partnerships is a UK-headquartered pioneering sport and entertainment agency, bringing brand stories to life in new and exciting ways. In 2023, after many years supporting a growing number of international and domestic clients activating their partnerships in the US, Adam and his two business partners made the decision to formally expand Bright’s operations to the US.