THE IPA INSIDER E-NEWS UPDATE
January 17, 2019
"Whenever you see a successful business, someone once made a courageous decision." ~ Peter F. Drucker
THE 2019 IPA BENCHMARKING SURVEYS ARE NOW OPEN FOR PARTICIPATION
HELP PAINT A NEW TOMORROW
PARTICIPATE IN THE ANNUAL IPA SURVEY
MERGERS IN THE NEWS
YOU HAVE A NEW PARTNER IN YOUR
FIRM'S STRATEGY
IPA Partners With CultureIQ
UNCOVER YOUR EMPLOYEE
NET PROMOTER SCORE
The employee Net Promoter Score (eNPS) is a concept that builds off the NPS system, allowing employers to measure and get a snapshot of employees’ willingness to be ambassadors for the company by advocating employment there.
 
IPA is dedicated to helping firms improve. Since 1990, IPA has captured financial and operational data from thousands of firms, providing benchmarking information to help firms grow and become more profitable. IPA is now offering firms a way to assess culture.
IPA has partnered with CultureIQ, corporate culture experts, to offer a new tool to determine the real behaviors, beliefs, interactions and attitudes that drive how everything gets done, from internal communication to client service.
 
Make real, achievable improvements in your firm, and make your firm eligible to receive IPA’s first Excellence in Culture Award by participating in IPA’s Excellence in Firm Culture Assessment.
APPLICATION DEADLINE
IS MARCH 22

Capture feedback that moves your firm forward
 
Determine your firm’s strategic culture
 
Gather feedback about your firm’s culture and firmwide engagement
 
Make informed decisions to improve your firm’s culture
 
Align your firm culture with your business goals
 
There is no cost to complete an application. Once IPA receives your application, we will contact you with further details. 
FIRMS IN THE NEWS
BeachFleischman and GMLCPA, an outsourced client accounting and advisory services firm, announce the formation of a joint venture to launch a virtual firm, MOD Ventures. 
The California Society of CPAs (CalCPA) announced that CEO Loretta Doon will be retiring in June. The CalCPA board and the foundation board named Anthony Pugliese as the incoming CEO. Pugliese will join CalCPA on May 1 and will work closely with Doon on the transition.
NOW ACCEPTING NOMINATIONS FOR THE 2019 MARKETER OF THE YEAR
For the sixth year, INSIDE Public Accounting is sponsoring and administering the award for the Association for Accounting Marketing.

To be eligible, nominees must have held a senior-level marketing position in an accounting firm for at least three years, although not necessarily at the same firm.
 
Nominees will be judged on their accomplishments, strategic thinking, financial impact, tactical development, collaboration, business development, analytics and technology, and leadership within the firm and community.
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THE COMPETITIVE ADVANTAGE FOR FIRM LEADERS
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