In a world run by online searches, the customer’s story is more powerful than ever.
Parking marketing has evolved in recent years. As always, operations need to communicate that they offer convenient and accessible parking with desirable amenities. But the old-school methods are no longer effective for pushing messages. Today, effective parking marketing begins with great customer service leading to a positive presence online. Read more.
Video Series: How to Lower Payment Fees
Matt Mandel from GAM Payments provides an outline of the various opportunities available to parking operators to reduce fees attached to their parking payment transactions. He highlights the types of payment systems, typical transaction flow, and types of payment fees and how to control them. PLAY.
Finance Course Starts Today; Free Industry Shoptalk Next Wednesday, September 23