In 1956, the Institute for Public Relations was founded as an add-on organization to PRSA on the basis that research needed to be more prominent in our field. But the basic research this organization was founded on would be unrecognizable compared to the rigorous research studies conducted today.
This month, IPR celebrates our 65 years—our sapphire anniversary—of offering free research that matters to the profession. I don’t think we should undersell the free part. To provide resources and research to an entire field without a fee or a paywall is a noteworthy accomplishment. We wouldn’t be able to do that without the generosity and support of our Trustees and their organizations, the IPR team, industry partners, and our financial supporters.
Naturally, I researched “sapphire anniversary” to learn the symbolism of this anniversary. The blue sapphire symbolizes trust, loyalty, and integrity. I think IPR has embodied its purpose throughout these 65 years with these three qualities in mind by building trust in our work, sustaining loyalty to our industry, and leading with integrity every step of the way.