Tina McCorkindale, Ph.D., Institute for Public Relations
IPR recently released a report investigating the concept of
, defined as the understanding and alignment an individual employee has about the organization and its vision, mission, values, strategy, and competitive reality. Without Organizational Clarity, employees feel less connected to the organization, and productivity declines. Morale suffers, and talent leaves.
Chief Communication Officers play a vital role in defining and refining the values process. The organization must live and breathe the values, and they should be ingrained in the company's business model and strategy. Employees must be able to execute and live out these values in everything they do for the organization. Without these values, organizations fail to provide the Organizational Clarity that is required for success.