Ethan McCarty, Bloomberg LP

If you are an internal or employee communication practitioner, you know that having a set of principles can promote meaningful discussion about what you can do to help stakeholders advance their agenda with employees.

These principles are not a description of skills or editorial strategy, but rather a list of principles that guide employee communication. Read more.

Five Principles for Employee Communication
1. Data-driven and measurable
2. Personal, Specific and Actionable
3. Sensitivity to employee time and attention

4. Collaborative and enabling
5. Creatively designed 
Shelley Aylesworth-Spink, Ph.D., University of Westminster

This article is featured in the Research Journal of IPR, Volume IV, Issue I.

Times of widespread illness, pandemic declaration or even isolated health issues from a summer salad gone wrong uniquely challenge PR practitioners. An enormously anxious public demands information as much as they do health solutions during these uncertain times, leaving PR professionals scrambling to shift crisis communications actions into high gear.

Sometimes, overwhelming media attention can be traced to an underdeveloped understanding about the media's approach and interest to produce news when health crises strike. These problems also find their causes in the actions of public relations practitioners as they prepare and respond to looming or present public health issues. Read more.

Co-sponsored by the Arthur W. Page Society, IPR and the PR Council, the Public Relations Leadership Forum is an intense two-day seminar for high-performing, mid-career communications managers at Global 1000 companies and public relations firms. 

Featured speakers include Al Golin, Golin; Mike Fernandez, Burson-Marsteller; Renee Wilson, Council of PR Firms; and Stacy Sharpe, Allstate. Read more. 
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