Cayce Myers, Ph.D., LL.M. J.D., Virginia Tech, Legal Research Editor for IPR

Native advertising is one of the fastest growing areas of online promotion. By 2017, revenue generated from native advertising is estimated to reach $20.9 billion. Large public relations firms now are offering native advertising services to clients.

This seems to be a natural fit for PR practitioners because native advertising uses skills frequently seen in press releases and news announcements to craft content. Additionally, the use of social media platforms provides a natural outlet for native advertisements. Understanding publics' use of social media is essential to effectively creating salient native ads. Read more.
Graham L. Bradley, Ph.D., and Amanda C. Campbell, Ph.D., Griffith University

Communication leaders should always be prepared to manage difficult conversations at work, such as employee performance evaluations, workplace negotiations or workplace conflicts. When poorly handled, difficult conversations can lead to several adverse consequences.

In order to create a supportive climate for better acceptance during difficult conversations, supervisors should carry out difficult conversations in private, to protect, defend, maintain, and restore desired social identity of an employee. Read more.
Juan-Carlos Molleda, Ph.D., University of Oregon

How is public relations studied and practiced around the globe is a question that has fascinated scholars and professionals. To answer this question, major professional associations of Latin America, Portugal, and Spain will host the First Ibero-American Summit of Strategic Communication ( CIBECOM). IPR will be one of the major organizations supporting this forum in Miami on April 5-7.

IPR has always emphasized the need to involve top executives in discussions on the central role of public relations and communication management in organizations. This multinational event contributes to the legitimacy, understanding, and growth of public relations as a core management function worldwide. Read more.
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