Kara Alaimo, Ph.D., Hofstra University
Before practicing PR in the Middle East and North Africa, professionals should know which mediums of communication would be most effective in these regions. More than half of the population of the Middle East and North Africa is under the age of 25 and use social media on a daily basis.
The most popular platforms among the youth are Facebook, YouTube and Twitter. They prefer social media because it allows them to bypass traditional press censorship and social regulations. Read more.
|