For 60 years, IPR has provided the latest research that matters to the practice. IPR was founded on October 26, 1956, to investigate the science beneath the art of public relations™. Since then, IPR has continued to share the most relevant research, provide timely insights and apply intelligence that professionals can put to immediate use.

To commemorate this major milestone, IPR's supporters have written blog posts showing their gratitude for IPR and sharing their thoughts on the future of PR research. IPR supporters will be able to celebrate this anniversary at IPR's Annual Distinguished Lecture & Awards Dinner on November 30th in NYC. IPR is also kicking off a month-long digital campaign honoring its 60-year history and preparing for the future of the field. Follow us on Facebook , Twitter and LinkedIn.
Helen Lam, Ph.D., Athabasca University 

The presence of social media at work has raised ethical and legal issues due to employers' use of social media for recruitment, cybervetting, employee monitoring and employee discipline. Both employees and employers are in the process of negotiating the best practice of social media usage in and out of the workplace.

From the employer perspective, using social media for employment decisions may risk crossing the lines of discrimination and infringement on personal privacy. However, employers not using social media may face negligent hiring and damages for improper employee messages posted. For employees, while social media provides a connection tool, messages posted off-duty and thought to be "private" may still be used as evidence in support of disciplinary actions. Read more. 
Kara Alaimo, Ph.D., Hofstra University  
Before practicing PR in the Middle East and North Africa, professionals should know which mediums of communication would be most effective in these regions. More than half of the population of the Middle East and North Africa is under the age of 25 and use social media on a daily basis.

The most popular platforms among the youth are Facebook, YouTube and Twitter. They prefer social media because it allows them to bypass traditional press censorship and social regulations. Read more.
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