Taking into account both trust and distrust allow managers to better understand their publics' perceptions of their relationships. The differences between trust and distrust serves to inform practitioners that they should carefully monitor their own organizations' use of different relationship cultivation strategies. It is misleading to assume that trust-enhancing strategies decrease distrust. Read more.

Frequent Facebook Users Share More Personal Information Both Online and Offline

Erin Ford, Institute for Public Relations

The hours young adults spend on social media networks are directly affecting behavior and attitudes about privacy, according to a new study on undergraduate-aged Facebook users.

A typical "heavy user" on Facebook is defined as being on a social network for more than an average of 3.17 hours a day. Frequent users have more relaxed privacy attitudes and were more likely to share personal information. These users develop an expectation that disclosing information is a part of today's online culture. Read more.

The Commission on Public Relations Education (CPRE) invites PR educators and professionals to participate in an evaluation of the current state of undergraduate PR education. T he CPRE has been at the forefront of PR education through publication of research-based recommendations identified by an independent body of public relations educators and practitioners. 

This report will help PR educators better understand the needs for entry-level positions and undergraduate education. Participate here.