Erin Ford, Institute for Public Relations
The hours young adults spend on social media networks are directly affecting behavior and attitudes about privacy,
according to a new study
on undergraduate-aged Facebook users.
A typical "heavy user" on Facebook is defined as being on a social network for more than an average of 3.17 hours a day. Frequent users have more relaxed privacy attitudes and were more likely to share personal information. These users develop an expectation that disclosing information is a part of today's online culture.