Erin Ford, Institute for Public Relations
As 2017 begins, agencies and brands are looking to key trend measurements. The fourth annual Key Digital Trends report for 2017 has been released, all thanks to two of Ogilvy's digital and innovation leaders, Marshall Manson, CEO at Ogilvy PR, and James Whatley, Planning Partner - Innovation at Ogilvy & Mather London.
In summary, Ogilvy paired practical, concrete recommendations with the 2017 predictions. Here's a haul of the next five big trends. Read more.