Juan Meng, Ph.D., University of Georgia & Bruce K. Berger, Ph.D., University of Alabama, IPR Trustee
Millennials now represent the largest generation in the work force and they will be leaders in the PR profession for several decades. A new study by The Plank Center for Leadership in Public Relations and the Institute for Public Relations on millennial communication professionals (MCPs) confirms their generational differences but concludes some differences will help advance and enrich the profession.
This research report first highlights some of the striking generational differences between MCPs and their managers, and then reveals a rich, 5-phase talent management ecosystem to attract, engage, develop, retain and gain from top MCPs. Read more.