Sarab Kochhar, Ph.D., Institute for Public Relations, Leslie Gaines-Ross, Weber Shandwick, and Bradley Honan, KRC Research

Nearly six in 10 of all employed Americans report that they see or hear about some form of discrimination or bias at their workplace, most frequently racial or ethnic in nature (22 percent). Millennials are significantly more likely than older generations to be attuned to such behavior at work, and also much more comfortable discussing diversity & inclusion (D&I) issues at work than their older colleagues.

Forty-seven percent of Millennials consider the D&I of a workplace an important criterion in their job search compared to 33 percent of Gen Xers and 37 percent of Boomers. IPR Trustee and Weber Shandwick's Chief Reputation Strategist Leslie Gaines-Ross said, "It has long been understood that diversity and inclusion initiatives are essential for business success but also for career choices being made by Millennials." Read more.
Tina McCorkindale, Patrick Ford and Linda Rutherford
Patrick Ford, Burson-Marsteller's worldwide vice chair and chief client officer, received the 2016 Alexander Hamilton Medal, awarded for lifetime contribution to the public relations profession at IPR's 55th Distinguished Lecture and Awards Dinner at the Roosevelt Hotel on November 30th. In his acceptance speech, Ford looks toward the future of public relations and how he and other leaders can stay committed to diversity and inclusion within public relations.

"Pat Ford is a true champion of the profession," said Oscar Suris, IPR Chair and EVP of Corporate Communications, Wells Fargo & Company. "For more than 25 years, he has advocated the use of research to strengthen our profession. Throughout his career, he has mentored and helped many others grow, making a true impact on the field." Read more.
Ken Makovsky, Makovsky and IPR Trustee

In an opinion piece in Forbes, public relations professional Robert Wynne says we are living in a post-factual fake news world where Americans disagree on fundamental facts - he sees the end of mass media and the emergence of micro-targeting to audiences.

Frankly, micro-targeting has been part of Makovsky's client strategies since its inception. What's different now is the range of quality analytics to make it happen. Today, more clients recognize the challenges of traditional media relations and are moving to more client-driven content platforms. Read more.
Social Media Highlights of IPR's 55th Distinguished Lecture & Awards Dinner

Experience the IPR Research Symposium and 55th Annual Distinguished Lecture & Awards Dinner through the eyes of social media. Attendees featured relevant research findings from presentations on diversity in PR, Millennial professionals, hyperglobalization and the keynote Lecture by Geoff Colvin, Fortune magazine, on the future of face-to-face communication. Here are some of the highlights:




Institute for Public Relations | 352-392-0280 | sarah@instituteforpr.org |  www.instituteforpr.org