Kara Alaimo, Ph.D., Hofstra University
David Brain, President and CEO of Edelman's Asia Pacific, Middle East, and Africa business, notes that as the region's astonishing rate of economic growth has slowed in recent years. Local governments are under pressure to protect domestic businesses. "This can make them unpredictable towards businesses and brands, especially 'foreign' ones," Brain says. "So it's more important than ever to show your wider economic, social, and environmental contribution in this region."
One way to communicate your positive social impact is through mobile platforms. Brain said that because the average daily commute in Asia and the Pacific is one hour and many people spend this time on their phones, mobile strategies are a must for PR professionals. Read more.