For the third annual edition of the Top 10 Research Insights of 2016, IPR's Director of Research, Dr. Sarab Kochhar, carefully selected research studies from a range of public relations research topics.
Dr. Kochhar chose these 10 studies based on their methodological rigor and relevance to the profession. The third edition encompasses research ranging from technological innovation and business transformations to the effect of political content on social media users. Read more. 
Lauren Maloney, University of Florida

Though much of Instagram's popularity is fueled by millennial users, The University of Massachusetts Dartmouth Center for Marketing Research dove in to the details of how the fastest-growing businesses ( Inc. 500) versus the wealthiest businesses ( Fortune 500) engaged on the highly visual social network in 2016. The companies who have worked Instagram in to their media efforts are performing at the top of their industries and research suggests their competitors should take note.

With different goals in mind, both groups were said to use Instagram in a creative way.  Inc. 500 goals were product promotion and thought leadership. Alternatively, Fortune 500 was said to use Instagram as a platform for sharing more information about specific products with their audiences. Read more.
Gary Grates, Principal at W20 Group, has been appointed Director of the IPR Organizational Communication Research Center (OCRC). Grates is a renowned leader in change management communications, employee engagement and corporate strategy execution.
"The OCRC is the profession's premier information source on the latest in trends, insights and methods regarding organizational (internal) communications globally," said Grates. "It is used daily by professionals, executives, academics, students and media to grasp the increasing importance of workforce engagement to addressing business and societal needs.  Quite frankly, you can't operate without it." Read more.  
First Global Summit on Measurement in Asia 
As a communications leader, it has never been more important to keep an open mind about change and about emerging trends and opportunities. The Global Summit on Measurement is organized by AMEC, the International Association f or Measurement and Evaluation of Communication and will be held in Bangkok on May 17-18, 2017.

The theme for this year is "The Age of Disruptive Communication." International speakers will talk about the need to understand the disruption, to take advantage from the disruption. Read more.   
Apply for IPR Graduate Student Fellowships
Applications Due: March 7, 2017

Institute for Public Relations | 352-392-0280 |