Before AR's first true killer app arrives, we'll see misfires and "solutions in search of problems." What are some of the factors and historical lessons for hitting "native" marks, and building app experiences that are truly better through AR? READ MORE
As one component of our latest forecast, consumer AR is projected to grow to $18.8 billion in 2022. Consisting of hardware, premium apps and in-app purchases, what are the growth drivers and areas to watch? READ MORE
One question surrounding the AR cloud, and AR in general, is the delivery vessel. Because we live in an app-centric world -- partially driven by Apple -- they’re the heir-apparent modality for AR. But are apps the optimal format, or will download friction get in the way? READ MORE
AR could be an immersive and engaging advertising format. But challenges persist in early days such as learning curves for native design, and a lack of reach. How do advertisers themselves feel about AR as a promotional medium? READ MORE
Lightfield displays, ambisonic sound... these are a few features in one of the most anticipated pieces of hardware in the XR universe: Magic Leap One. The company recently gave a rare up-close look and we have the video & analysis. READ MORE
As the XR industry continues to develop ways to accelerate enterprise adoption, it’s all about gaining knowledge and network. VRX Immersive Enterprise will do just that, next week in Boston. We have discount codes and event previews. READ MORE
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