Google Maps' API now lets XR developers "reskin" real-world mapping data as an easier way to build virtual worlds. But could this also be a step towards geo-relevant image databases for object recognition in the AR cloud?
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In the ongoing analysis of mobile AR product and business models, questions arise: How should AR be packaged and delivered? What should it be called? And is it better as a standalone app or incubated feature? We dive in.
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VR headset sales are a key metric for industry health. An installed base incentivizes content creators to build things. So where do we stand? We're at 26 million today, growing to 67 million by 2021. But how will it get there?
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The AWE Conference agenda is now live, including sessions that dive into consumer and enterprise XR dynamics. And of course the AR cloud underlies it all, as a favorite topic of event chair Ori Inbar. We have the breakdown of speakers, sessions, details and even discount codes (time-sensitive) for ARtillry readers.
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Google's recent app introduces lightfields to a broader audience, which has prompted the question,“what’s a lightfield?” So we've devoted the latest
XR Talks to light-field explainer videos. Check out the illuminating (sorry) dialogue.
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With emerging tech like XR, history has taught us that it's all about finding openings for business opportunity and gaps in the value chain. And that process is all about having a knowledge position. Against that backdrop, we offer
ARtillry Insights: a subscription to original reports, data slides, video and analyst access
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